To help those who are caring for the aging whether they are family members, friends, or professionals providing care at home or in institutional (care facility) settings
To build a community of and for caregivers for the aging and the entire ecosystem that supports them where all caregivers can find what they need to assist with every aspect of day-to-day life management
To extend this community to companies, organizations, and institutions that provide relevant product and services that best serve the aging and/or their caregivers
To enable and empower this community as a curator, aggregator, and source of relevant news, information, and resources; products and services; jobs and career opportunities; as well as education, training, professional development, and certification for caregivers to better serve the aging and to assist caregivers with every aspect of day-to-day life management